"In the past, Zeng Guofan said, 'Using the private interests of many to achieve the public good of one'; today, Ren Zhengfei embodies 'Using the private interests of many to achieve the public good of all.' We should learn from 'Huawei' to implement an equity incentive mechanism, allowing employees to share benefits and responsibilities, striving to become the Huawei of the waterproof industry." When the reporter from the editorial department of "China Architecture News. China Waterproof" arrived at Shenzhen Zhuozhongzhizhong Waterproof Technology Co., Ltd., Chairman Wang Huaisong briefly exchanged pleasantries before getting straight to the point.

Strengthen brand construction to break the dilemma of homogenization

  Wang Dong is from Hubei, decisive in action, and speaks quickly. He introduced, "I came to Shenzhen to venture in 2001, and in 2003, I established Shenzhen Zhuozhongzhizhong Waterproof Technology Co., Ltd. The company oversees the engineering company Shenzhen Zhuozhong Waterproof Engineering Co., Ltd. and the production base Hubei Zhuozhong Waterproof Materials Co., Ltd. The company has now become a modern high-tech waterproof enterprise integrating research and development, design, production, sales, and construction of waterproof coatings, waterproof membranes, and inorganic material series. After more than a decade of hard work, accumulation, and sedimentation, the company now has multiple production lines for fully automatic waterproof coatings, waterproof membranes, and inorganic materials, with an annual production capacity of 80,000 tons of coatings, 36 million square meters of waterproof membranes, and 30,000 tons of inorganic materials. At the same time, the company's sales network covers the Pearl River Delta, Yangtze River Delta, Central Plains, and overseas markets, with products widely used in civil residences, subways, high-speed rail, tunnels, bridges, highways, and municipal and civil defense projects. It has also become a long-term strategic partner of large central enterprises and state-owned enterprises such as China Nuclear Construction, China Railway, China State Construction, and China Merchants Shekou, and is the designated supplier for the "Shenzhen Universiade Bay Sports Center - Spring Cocoon."

Chairman Wang Huaisong of Shenzhen Zhuozhongzhizhong Waterproof Technology Co., Ltd.

        Zhuozhong has achieved considerable success after years of hard work. However, Wang Dong has noticed that in recent years, people around him have felt that business is difficult, with various voices constantly emerging: serious product homogenization, serious process homogenization, serious creativity homogenization, serious sales homogenization... The homogenization in various aspects has led to a lack of distinct brand image, unclear brand characteristics, a generalized product reputation, and unsatisfactory corporate benefits.

  Wang Dong believes that homogenization exists in all industries, and how to break it is a challenge facing us in the waterproof industry. Zhuozhong's future is to challenge layout and thinking, focusing on three things over the next three years:

        First, focus on quality and improve standards. Deepen research and development, implement a series of quality improvement measures, emphasize cultivating corporate craftsmen, and make Zhuozhong's products more systematic, focusing on product research and development to ensure good products, high quality, and excellent construction standards.

      Second, strengthen brand construction, packaging, and promotion. At the recently concluded 15th Waterproof Exhibition, the mascot "Yangyang" launched by Zhuozhong attracted the attention of many attendees as soon as it appeared. The Zhuozhong mascot is based on the ram, which is the largest, most agile, and most courageous member of the sheep family. It symbolizes the company's high market sensitivity and represents that we are a group of brave Zhuozhong people. The ram's horns symbolize everyone, meaning that Zhuozhong sincerely invites all sectors of society to join hands and create brilliance together.

      The mascot is named Yangyang, where "Yang" refers to the sun, symbolizing the beginning of life and the company's thriving development; the company's production base is in Hubei Dangyang, which is also reflected in the second character; the red part of the company logo is also derived from the red sun, echoing this. The second "Yang" refers to the ocean, symbolizing the vastness of Zhuozhong's willingness to work hand in hand with all sectors of society; the green part of the company logo is also derived from the ocean, echoing this.

  Yangyang's design inspiration and naming are closely linked to Zhuozhong's corporate culture, vividly embodying the company's culture.

  At this international waterproof exhibition, in addition to its own 180-square-meter booth, Zhuozhong, as a member of the Expert Committee of the Youth Entrepreneurs Branch of the China Building Waterproof Association, also jointly exhibited with 17 member enterprises, with a total booth area of 180 square meters, creating a grand momentum and achieving good results.

        At the same time, Zhuozhong will continue to carry out brand promotion activities nationwide, allowing people across the country to recognize and understand Zhuozhong, while ensuring that the products can withstand the test of the people.

        Third, carry out corporate restructuring, learning from companies like "Huawei" and "Lao Gan Ma," implementing an equity incentive mechanism to ensure that every Zhuozhong employee feels a sense of belonging and responsibility, forming corporate cohesion and centripetal force.

Establish an insurance mechanism to enhance innovation capabilities

　　Innovation is the inexhaustible source of power for enterprises. In an environment where the leakage rate in the entire industry remains high, Zhuozhong has developed the "Crack Sealing Waterproof System" after years of research and exploration based on market demand and practical cases. This system uses the ZZW non-curing rubber asphalt waterproof coating with lasting and high adhesion as the first waterproof layer, and the ZZW self-healing cross-film self-adhesive waterproof membrane with high tear strength and exceptional aging resistance as the second waterproof layer, forming a complementary performance between coatings and membranes, achieving multiple waterproofing, high resistance to water penetration, and adaptability to base cracking and deformation, thus securing an excellent position in waterproof systems.
　 The "Crack Sealing Waterproof System" will be insured by an insurance company to ensure that users' interests are not compromised, demonstrating that Zhuozhong is a company willing to take on responsibilities.
　　Over the years, Zhuozhong has collaborated with several universities, including Beijing University of Chemical Technology, Hubei University of Technology, and the Suzhou Waterproof Research Institute of the China Building Materials Academy, and has established the Zhuozhong Chenyang R&D Application Center at the Suzhou Waterproof Institute of the China Building Materials Academy. The company continuously introduces and absorbs advanced technologies from both domestic and international sources, with products being updated and innovated.

As long as you find the way, you won't fear the distance.

　　Years of searching for dreams have finally forged the sword. For many years, the people of Zhuozhong have adhered to the belief that "as long as you find the way, you won't fear the distance," firmly upholding the core values of "creating value for customers, creating opportunities for employees, creating benefits for shareholders, and fulfilling responsibilities for society." Against the backdrop of structural adjustment, transformation, and capacity reduction during the 13th Five-Year Plan, they actively ventured abroad, opening up new territories in Southeast Asia, especially in Cambodia.
　　Chairman Wang proudly said that in the engineering field of Cambodia, the name of Zhuozhongzhizhong is known to all. Under the local climate conditions where summer temperatures can reach 40-50 degrees Celsius, and eggs can be cooked instantly when placed on the ground, the employees of Zhuozhongzhizhong have built many iconic buildings and image projects in Cambodia, receiving high praise from Cambodian leaders and the public. Recently, a reporter from Hubei TV will go to Cambodia for on-site interviews to report on the grand occasion of Zhuozhongzhizhong people bringing glory to the country in a foreign land.
　　As the head of a waterproof company with more than ten years of development history, Wang Huaisong has his own judgment on the future development of the industry. He believes that there is still nearly 20 years of rapid development in the building materials field, and the waterproof industry is just a branch of the building materials field, with great future development space. Zhuozhongzhizhong has now developed in 10 provinces and cities and 2 overseas markets, establishing 9 offices. In the future, the company will continue to carry out market strategic layout "by points to lead the surface", refine its work, explore more overseas markets, and achieve a steady increase in annual output value, striving to be a leader in the waterproof industry.

This article is reprinted from "China Architecture News", originally published on June 20, 2017, on page 7 of "China Architecture News", with the original title "'Using the Private of the Many to Achieve the Public of the Many' - An Interview with Wang Huaisong, Chairman of Shenzhen Zhuozhongzhizhong Waterproof Technology Co., Ltd."